Develop a Marketing Plan

Develop a Marketing Plan

$2,600.00

This course describes the skills and knowledge required to research, develop and present a marketing plan for an organisation.

Series:

Description

It applies to participant working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.

 

participant operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.

 

No licensing, legislative or certification requirements apply to this course.

 

 

Sectors

This course is beneficial to participants in the following sectors:
– Creative Arts and Culture Sector
– Property Services Sector
– Construction, Plumbing and Services Sector
– Business Services Sector

 

 

Skill Set

Upon completion of this course, participants will possess adequate skill in:
– Strategic Marketing Skill Set

 

 

Series

Business Development – Marketing

 

 

Course Content

Section 1: Devise Marketing Strategies
Section 2: Plan Marketing Tactics
Section 3: Prepare and Present A Marketing Plan

 

 

Study Outcome

Evidence of the ability to:

– devise, document and present a marketing plan including:
* evaluation of marketing opportunity options.
* marketing strategies that utilise existing strengths and opportunities and develop resources and  expertise as needed to meet objectives.
* marketing tactics that are legal, ethical, achievable and can be reviewed.
* costs, scheduling, responsibilities and accountabilities for tactics.
* strategic use of marketing approaches and marketing mix.
* rationale for objectives and chosen strategies and tactics.
– adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation.

Course Provider LocationDateDelivery Mode Accreditation


Perth College of Business Technology

Perth21st Jan 2018 - 11th Feb 2018 (4Days)- Classroom
- Workshop
- Industry Participation
STATEMENT OF ATTAINMENT (BSBMKG609) DEVELOP A MARKETING PLAN


Southern Cross School of Business

Sydney and Parramatta- Classroom
- Workshop
- Industry Participation
STATEMENT OF ATTAINMENT (BSBMKG609) DEVELOP A MARKETING PLAN

Participant gets a gift voucher to enjoy some leisure activities in Australia.


Perth leisure activitiesSydney leisure activities
Beers and Burgers - For 2
Burger Feast To Share - For 2
Chocolate Walking Tour - Perth
Didgeridoo Lesson - Beginners
Dolphin Watching Canal Cruise
Family, Couples, Kids Or Pets Photo Shoot
Fremantle Convicts and Colonials Walking Tour - 2 Hours
Fremantle Explorer Cruise - Adult
Fremantle Explorer Cruise - Child
No leisure activity found...
1
2
3
4
Beers and Burgers - For 2
Chocolate Walking Tour - Sydney
Ghost Tour of Historic Sydney
Haunted Sydney Ghost Tour - 1.5 Hours - Adult
High Ropes Climbing Course with Flying Foxes
Horse Riding Trail Ride
Indoor Mini Golf 18 Hole Course
Indulgent Oysters and Sparkling Wine - For 2
Jet Boat Ride on Sydney Harbour - Child - 30 Minutes
No leisure activity found...
1
2
3